INDUSTRY MAIL DELIVERS VALUE TO CENTRES
By Matt Stevens
This week we commenced with our 1st Edition of the Industry Mail, a monthly document showcasing commercial insights specifically for the owners & TBA registered centres across the nation.
TBA recognises the importance of the exceptional work the centre owners and managers do for our sport.
Creating this tailor-made document and sharing insights across the national platform is critical in aligning an essential communication stream. The aim is to provide potential learnings, missed opportunities, commercial success, photos, news, and celebrations the centres would like showcased.
A central communications platform of information for the network of TBA registered bowling centres striving to improve their business. One Team Growing Together.
Some of the content that will be included monthly but not limited to will comprise of the following:
• Events / Activity plan
o To generate commercial outcomes
o Support Planning initiatives – forecast individual needs
• Business Tips
o For example, rostering mechanics, sales projections and forecasts etc.
o Best practice of % to sale cost metrics etc.
• Program / Participation news
o Customer insights
• General Industry News
o Articles / videos / insights
• Industry legislative news
o EBA tips/amusement award tips etc.
The publication aligns with two of the four key strategic pillars of the TBA Strategic plan created at the end of 2020. The first pillar – Business of Bowling – to develop profitable centres providing incredible experiences to all customers. The second pillar – Pinned Together – All stakeholders within the sport collaborating and driving to an agreed outcome and clear goals.
Please feel free to reach out to our General Manager of Industry- Damien Smith if there is a particular commercial/business metric you would like support in or a generalist conversation about your individual needs. Damien is looking forward to visiting your centre soon!
