The TBA Strategic Plan 2021-2023 includes four strategic pillars.
- Business of Bowling – Profitable centres providing awesome experiences to all customers
The best way to increase participation in Tenpin Bowling is to make the sport more accessible and the experience second-to-none. This requires ongoing investment from the existing network and ideally expansion of the network especially in areas that aren’t serviced. But none of this can happen if centres aren’t profitable. The industry must work together to get more people in venues.
- Playful Connections – More people playing the sport and connecting through Tenpin Bowling
Tenpin bowling brings people together. The sheer nature of the sport ensures that the game and socialising go hand in glove. Whether it be a highly competitive league, mid-week social competitions or friends and family playing together as part of an outing, we want more people bowling. And regardless of how you want to play, or your motivation to play, we need to ensure there is the right offer available for you.
- A Striking Force – Provide opportunities for elite bowlers to excel and support them to optimise their talent
Australia has had some of the greatest bowlers of all-time. The current world champion and arguably the greatest bowler of all-time, Jason Belmonte, grew up in Orange, NSW. We need to ensure that elite bowlers, current and aspiring, are provided necessary development opportunities to reach their potential.
- Pinned Together – All stakeholders within the sport collaborating and driving to an agreed outcome and clear goals
Tenpin bowling is a tightknit industry. We must work together to ensure the industry thrives. This requires strong leadership, robust debate, regular honest communication, and a commitment to an agreed set of objectives.